What sets Frankie Apothecary apart?
Frankie Apothecary’s mission is to provide natural and effective skin care products, based on the principles of Māori Rongoā, to relieve the suffering caused by sensitive skin and eczema and provide a healthy and natural alternative to mainstream skin care products.
In New Zealand, we are lucky to live among so many native plants that harbour many medicinal healing qualities. Every Frankie product is infused with healing native plants foraged for by hand using traditional techniques. This, along with zero unnecessary fillers like water, alcohols, nasty preservatives or chemicals, is the reason why so many families have seen success with their dry and irritated skin.
Why are we so passionate about natural Frankie Apothecary products?
My interest in natural skincare began, oddly enough, with a visit to a fertility specialist. I was shocked to hear that many of the products I was using on my skin could be disrupting the delicate balance of hormones in my body. I started scouring online sites and magazines searching for natural alternatives without the added chemicals. I began replacing products laden with parabens and phthalates, among many other chemicals, for natural alternatives, many of which worked just as well if not better. Natural skincare has been a passion ever since.
After looking for a way to turn my passion into a lifestyle, I met Frankie Apothecary founder, Michele Wilson, and now feel blessed that Frankie has been passed to us to continue the journey she started.
Being of Maori descent (Ngati Porou), I love that Frankie Apothecary draws on principles of Rongoa Maori (Maori herbal medicine) and shares the beauty of traditional healing with more people. It’s been one of several paths to reconnect with my heritage and has led me on a journey to grow my knowledge of Rongoa Maori.
How Frankie Apothecary Began
Frankie Apothecary was created from a mother’s love when Frankie’s founder, Michele, created our famous Kawakawa Balm to care for her family who suffered with eczema and very sensitive skin. Her daughter Eva's story was such a common one; itchy dry patches on her knees and back led to tears every night, as she would wake with blood on her sheets from scratching so much.
After years of doctor visits, allergy tests, eliminating foods and trying every cream under the sun, Michele was desperate! Determined to bring her daughter some relief, she spent hundreds of hours researching what was working overseas - a process that finally led her back to her own heritage and to embrace Rongoa principles.
With the creation of Frankie’s amazing Kawakawa Balm, Eva's dry, itchy, irritated skin cleared within a week. Skin flare ups were then held at bay with regular applications of the Kawakawa Balm and regular Oat Bath Soaks. The Frankie Apothecary business grew organically from there, with many local parents requesting a pot and before long, word spread throughout New Zealand and beyond.
Our wish is to see every Mum experience the same results with their own children.