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Little Innoscents

Little Innoscents Eco Fabric Softener

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Natural, clean and green.

This unique Little Innoscents Eco Fabric Softener is blended with plant-based ingredients and enriched with the heavenly scents of Australian Eucalyptus and Cherry Coconut that will make your clothes beautifully soft and smelling fresh.

Boasting no nasty chemicals, this gorgeous fabric softener will leave your washing silky soft and fluffy. You can be rest-assured that even those with sensitive skin, including your precious newborn, will benefit from this eco formula.

Good Stuff to Know:

  • Grey Water Safe
  • Cruelty Free
  • Vegan
  • Paraben-Free
  • SLS-Free
  • Natural Botanicals
  • Non-Toxic
  • Australian-Made
  • Comes in a 1L bottle

Australian Made Cruelty Free - Not Tested on Animals VeganParaben FreeSLS FreeGrey Water Safe


Skin health is a major concern for a lot of people and the Little Innoscents eco laundry range offers a natural solution. 

Committed to helping people thrive and blossom, Little Innoscents is dedicated to continually searching out and researching to add to their range. They aim to provide people with the kind of tranquility and peace-of-mind that is represented by the Little Innoscents repretoire of therapeutic, natural and certified organic products.

The Little Innoscents eco cleaning line offers a better alternative. Their mission is to protect our families from chronic diseases by avoiding toxins; you’ll see that it will be worth the effort to avoid the poisons we are readily buying.

Their safe and clean plant-based range encourages change, leading the way in environmental responsibility and performance. All Little Innoscents cleaning products are free from phosphate, ammonia, nitrate and chlorine, which pose a risk to safety, as well as environmental hazards.

Little Innoscents' ingredients are carefully selected to be gentle for you and your family. They also love our planet and are conscience to produce products that are rapidly degrading without causing harm, designed to help protect the environment. It is their belief that this has a huge ripple effect on our lives and the greater world around us, helping to build a community of conscious consumers.

Machine Wash:

Add 20 ml of product (2 capfuls) to fabric softener dispensing unit at beginning of wash cycle and set to desired cycle. Works well with warm and cold water. Do not pour directly onto clothes.

Safety Instructions:

Do not use on children's sleepwear or garments that are labelled as flame resistant, as flame resistance may be reduced. Store in a cool place.


Purified Aqua, (water) Dialkyl ester ammonium methosulfate, (plant based conditioner), Cetyl stearyl alcohol (stabilizer), Glyceryl Caprylate, Cyamopsis Tetragonoloba (Guar) Gum (natural thickener), Eucalyptus Globulus Leaf Oil, Cherry Coconut Extract.

Little Innoscents was founded in 2007, after the Director Antonette Golikidis fell pregnant with her first child, Alex. Antonette searched endlessly for baby products that were chemical-free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwashing marketing strategies to persuade you to buy something that wasn’t all what it said it to be.

“I was so tired of ‘pretend’ organic companies misleading consumers with clever marketing strategies which enabled them to promote ‘natural’ and ‘organic’ claims without really having formulations that abide by this claim.”

Then Little Innoscents was born, naturally. Antonette began making the products in her kitchen at home and spent 10 months perfecting the ingredients. She formulated a nappy rash cream, massage lotion, massage oil, body powder, body and hair wash, vapour rub balm and organic soap. The range can also help relieve a wide range of childhood health and skin conditions such as eczema, dermatitis and psoriasis.

As Little Innoscents grew, Antonette began using a Victorian based manufacturing company to create her products and had the product range certified by one of the world’s leading organic certification bodies – Australia Certified Organic (ACO). Antonette is also proud to be on the Committee Board of the BFA Cosmetic Advisory Group.

“It was really important to me to have the Little Innoscents range Australian Certified Organic, because it makes a statement about who Little Innoscents is… it means everything to us and gives our consumers the assurance that our products have been manufactured and handled according to strict guidelines – completely free of chemicals.”

Today, Little Innoscents is stocked in over 300 stores nationwide. It is available at selected health food stores, pharmacies, organic grocers and online. Little Innoscents is also available internationally and being stocked in selected outlets in Dubai, Singapore, Taiwan, and the Philippines.

Little Innoscents invites you to enjoy the divine range that has come from the results of a long labour of love, hard work and passion! 

Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery:

  • NZ orders are charged a flat-rate of $8.00 per order (no rural surcharges)
  • International shipping will be calculated at the checkout
  • Generally, orders placed by 12:00 PM on business days are dispatched the same day as ordered, via overnight courier (meaning you should have your gorgeous goodies 1-2 business days after placing your order)
  • 95% of packages are shipped via OVERNIGHT COURIER (Courier Post) as our standard level of service (exceptions are big & bulky items to the North Island)
  • Internationl orders are shipped via NZ Post AirMail or DHL Express (you can select at checkout and delivery timeframes are provided there for each service)
  • We DO NOT charge a rural surcharge (please allow additional days for rural delivery)
  • Please anticipate delays after weekends, holidays and promotional times due to increased order volumes
  • You'll receive a shipping confirmation e-mail when your order ships (these can sometimes end up on Spam or Junk, so please have a look there)
  • Orders are dispatched Monday through Friday (excluding public holidays)

For the full details on all of our shipping information, please pop on over here.


Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.

Returns and Exchanges (The Quick and Dirty):

  • You are welcome to return an item for a refund to the original payment method within 21 days of purchase
  • For purchases made online, the cost to return the item to us will be at the customer's expense (and the original shipping fee is non-refundable)
  • Should you wish to exchange size or colour of an item, we will happily do so as part of our complimentary one-way exchange program (you ship the original item to us at your cost, and we will ship the replacement item to you at no additional shipping charge)
  • Outside of 21 days, items may be exchanged or store credit provided, for up to 90 days
  • Items MUST be returned in perfect, saleable condition, including the packaging (unwashed, unused, unworn - please package carefully so they don't get damaged when shipping back to us)
  • All refunds will be processed via the original payment method, once the product is received by us in saleable condition, within 7 business days
  • In the unlikely event that an item is faulty, please get in touch with us ASAP to chat about next steps (please DO NOT use the item)
  • For further information, please refer to our Refunds & Exchanges page or our FAQs

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