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Play and Go

Play and Go Soft Toy Storage Bag & Playmat (Multiple Variants)

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A handy 3-in-1 bag that's great for families on the go!

Play and Go Soft Toy Storage Bag & Playmat may just be the ultimate baby essential for busy families. It's an adorable (and practical!) combination of playmat, toy storage bag, and nappy bag.

Versatile and functional, this will grow and transition with your little one from the baby stages through to childhood years. With the soft and padded playmat surface, you'll never be without a clean, safe place for your baby to play. You can easily pack everything up and carry it around (including all those nappy changing and must-have baby essentials). Once your babe has outgrown the need for a playmat, it's a simple and effective solution to toy storage. 

With these toy storage bags, even LEGO storage is simple, and dolls, cars, balls, and blocks can all be swiftly cleared away with one swing. With any luck, it will make clean-up more fun and teach your littles the art of cleaning up after playtime.

Available in: Giraffe, Hot Air Balloon, Icons, Peacock, Penguin, and 
Polar Bear

  • Super versatile soft toy storage bag and baby playmat
  • Awesome 3-in-1 design: baby play mat, toy storage bag, and nappy bag
  • Practical and functional
  • Great for everyday use
  • Grows and transitions with your child from the baby stage through to childhood years
  • Offers a portable, padded, safe space for baby to play
  • Easily packs and stores toys, nappies, and more to take on the go
  • Toy storage bag for dolls, cars, bolls, blocks, bricks, and more
  • Made from 100% soft jersey cotton
  • Double-sided printing
  • Diamond stitching on the outside
  • Made under world-class environmental stewardship standards
  • For every bag purchased, Play & Go plants a tree
  • Dimensions: 120 cm diameter; 2 cm thick

    Machine wash at 30 degrees. Don't bleach and don't tumble dry.

    Any parent who has stepped on a lost Lego in the middle of the night will understand the inspiration behind Play & Go. After suffering the pain of lost toys, cluttered playrooms, and general chaos, designer Céline Vanden Broecke decided it was time to think outside the toy box. In 2015, she and her husband Alain re innovated an ingenious solution for toy storage. Play & Go began as a passion project but quickly became an international sensation.

    Drawing on Alain’s experience as the sales director of a multinational company and Céline’s 5 years as the director of an online kids’ boutique, the husband-wife team caught the press’s attention at their first international fair. When their one-of-a-kind storage bag debuted on Japanese and French national television, they knew their passion project was destined to become something bigger than they ever could have imagined!

    Both Alain and Céline feel the Play & Go storage bag is so successful because they took the time to get into the mindset of the kids who would use it. With help from their own kids, Camiel and Colette, they created an intuitive, practical design that makes toy storage fun. The breakthrough product is a storage bag and a play mat, so kids can bring their favorite toys anywhere they go. Ooh, you can see Camiel and Colette posing on all our campaign photos.

    Currently, Play & Go can be found in more than 30 countries, and attending 20 trade fairs all around the world. Though they’re pleased with the company’s success to-date, Alain and Céline are even more excited to see how Play & Go continues to expand. They plan to partner with designers to create even more exciting, exclusive patterns. When they’re not dreaming up plans for improving their global distribution, you can catch the family at the Belgian coast. They also enjoy surfing, having fun with friends, tasting world cuisines, and exploring everything this world has to offer. But no matter how far they roam, they always return to the sea.

    Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery:

    • NZ orders are charged a flat-rate of $8.00 per order (no rural surcharges)
    • International shipping will be calculated at the checkout
    • Generally, orders placed by 12:00 PM on business days are dispatched the same day as ordered, via overnight courier (meaning you should have your gorgeous goodies 1-2 business days after placing your order)
    • 95% of packages are shipped via OVERNIGHT COURIER (Courier Post) as our standard level of service (exceptions are big & bulky items to the North Island)
    • Internationl orders are shipped via NZ Post AirMail or DHL Express (you can select at checkout and delivery timeframes are provided there for each service)
    • We DO NOT charge a rural surcharge (please allow additional days for rural delivery)
    • Please anticipate delays after weekends, holidays and promotional times due to increased order volumes
    • You'll receive a shipping confirmation e-mail when your order ships (these can sometimes end up on Spam or Junk, so please have a look there)
    • Orders are dispatched Monday through Friday (excluding public holidays)

    For the full details on all of our shipping information, please pop on over here.


    Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.

    Returns and Exchanges (The Quick and Dirty):

    • You are welcome to return an item for a refund to the original payment method within 21 days of purchase
    • For purchases made online, the cost to return the item to us will be at the customer's expense (and the original shipping fee is non-refundable)
    • Should you wish to exchange size or colour of an item, we will happily do so as part of our complimentary one-way exchange program (you ship the original item to us at your cost, and we will ship the replacement item to you at no additional shipping charge)
    • Outside of 21 days, items may be exchanged or store credit provided, for up to 90 days
    • Items MUST be returned in perfect, saleable condition, including the packaging (unwashed, unused, unworn - please package carefully so they don't get damaged when shipping back to us)
    • All refunds will be processed via the original payment method, once the product is received by us in saleable condition, within 7 business days
    • In the unlikely event that an item is faulty, please get in touch with us ASAP to chat about next steps (please DO NOT use the item)
    • For further information, please refer to our Refunds & Exchanges page or our FAQs

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