25% Savings ON NOW!

Save 25% on new season Wilson & Frenchy and Aster & Oak! No codes required.

Shop now

WEAR - SHOP ALL

Filter

    Filter

    Refine

    view all

    Size

    clear

    Price

    Collection

    clear
    253 products
    Sale
    Aster-And-Oak-Organic-Violet-Ice-Bubble-Romper-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Violet-Ice-Bubble-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Violet Ice Bubble Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Stripe Jumper
    Wilson & Frenchy
    $57.75 $77.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Henley-Tee-Chasing-The-Moon-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Rib-Henley-Tee-Chasing-The-Moon-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $22.40 $35.00 You Save 36%
    Sale
    T-shirt for babies and kids with watercolour giraffe print by the right waist, three coconut buttons by the left shoulder, and contrasting taupe sleeves
    Brown-haired baby boy wearing a t-shirt with watercolour giraffe print on the right side, and contrasting taupe sleeves. He's wearing the t-shirt with blue shorts.
    Aster & Oak Organic Cotton Savanna Print Top
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    A baby's Wilson & Frenchy Organic Terry Cuffed Shorts in pink with an elastic waistband made from organic cotton for extra comfort.
    A Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants) with white drawstrings, providing ultimate comfort.
    Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    Aster-and-Oak-Organic-Posy-Floral-Ruffle-Romper-Naked-Baby-Eco-Boutique
    Child-Playing-with-Toes-Wearing-Aster-and-Oak-Organic-Posy-Floral-Ruffle-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Posy Floral Ruffle Romper - LUCKY LAST - 3-6 MONTHS ONLY
    Aster & Oak
    $28.80 $60.00 You Save 52%
    Newborn (0000) 0-3 Months (000) 3-6 Months (00) 6-12 Months (0) 1 Year (1-2 Years)
    Sale
    Baby onesie with flutter sleeves and snaps at the crotch, featuring a delicate swallow and strawberry print
    Baby girl lying in a rattan cot wearing a onesie featuring a delicate swallow and strawberry print, with matching headband and blanket
    Aster & Oak Organic Cotton Swallow Flutter Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Cotton-Chambray-Ruffle-Playsuit-Naked-Baby-Eco-Boutique
    Back-Of-Aster-And-Oak-Organic-Cotton-Chambray-Ruffle-Playsuit-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Chambray Ruffle Playsuit
    Aster & Oak
    $60.04 $79.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Bunny-Luxe-Rib-Long-Sleeved-Zip-Romper-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Aster-And-Oak-Organic-Bunny-Luxe-Rib-Long-Sleeved-Zip-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Bunny Luxe Rib Long-Sleeved Zip Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Bauble-Hat-Ecru-Naked-Baby-Eco-Boutique
    A baby in a white outfit and Wilson & Frenchy Knitted Bauble Hat sits against a beige background, looking to the side with a thoughtful expression.
    Wilson & Frenchy Knitted Bauble Hat
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    An Aster & Oak Organic Chambray Harem Shorts in light blue with an adjustable drawstring waist tie.
    A baby is sitting on the floor holding a wooden bowl wearing Aster & Oak Organic Chambray Harem Shorts with an adjustable drawstring.
    Aster & Oak Organic Chambray Harem Shorts
    Aster & Oak
    $41.80 $55.00 You Save 24%
    Sale
    Aster-And-Oak-Organic-Duck-Family-Leggings-Naked-Baby-Eco-Boutique
    Little-Girl-Wearing-Aster-And-Oak-Organic-Duck-Family-Leggings-With-Knit-Top-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Leggings
    Aster & Oak
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Grace-Floral-Bubble-Romper-Naked-Baby-Eco-Boutique
    Happy-Gir_-Wearing-Aster-And-Oak-Organic-Grace-Floral-Bubble-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Grace Floral Bubble Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit with coral pattern on a white background, made from GOTS-certified organic cotton.
    A smiling baby sitting down in a Wilson & Frenchy Organic Waffle Ruffle Zipsuit against a neutral background.
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit
    Wilson & Frenchy
    $39.75 $53.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Sage-coloured boyleg zip romper for babies, with angled zipper and short sleeves
    Baby boy lying on top of a safari-themed blanket, in a rattan cot, wearing a sage green ribbed baby zipsuit, holding on to his hands
    Aster & Oak Organic Cotton Sage Rib Zip Romper - LUCKY LASTS - 0-3 MONTHS & 6-12 MONTHS ONLY
    Aster & Oak
    $37.24 $49.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Pants-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Pants made of GOTS certified organic cotton isolated on a white background.
    Wilson & Frenchy Organic Quilted Pants
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Knot Hat
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Henley-Top-Nougat-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Henley-Top-Spice-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Henley Top - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $28.00 $40.00 You Save 30%
    Sale
    A Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY with monkeys and sloths on it, featuring a side-neck button opening for easy dressing. This soft and breathable baby t-shirt is perfect for keeping your little one comfortable all day.
    A Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY with soft, breathable fabric and a side-neck button opening, featuring adorable birds.
    Wilson & Frenchy Organic Tee - LUCKY LAST - HELLO JUNGLE - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Dawn-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants)
    Wilson & Frenchy
    $31.36 $49.00 You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Pants
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Rib Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Rib-Singlet-Blush-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Singlet (Multiple Variants)
    Wilson & Frenchy
    $15.30 $45.00 You Save 66%
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Jacket-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Jacket
    Wilson & Frenchy
    $62.25 $83.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Slub Tie Front Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Tie-Front-Shorts-Fruity-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Tie Front Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $22.40 $35.00 You Save 36%
    Sale
    Aster-and-Oak-Organic-Tuscany-Singlet-Onesie-Naked-Baby-Eco-Boutique
    Close-up-of-Top-of-Aster-and-Oak-Organic-Tuscany-Singlet-Onesie-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Tuscany Singlet Onesie
    Aster & Oak
    $25.20 $45.00 You Save 44%
    Sale
    Ship / Newborn PRE-ORDER: Aster & Oak Organic Cotton Print Long Sleeve Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Long Sleeve Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $35.00 $49.00 You Save 29%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Lily-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Tweet-Tweet-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants)
    Wilson & Frenchy
    from $39.00 $55.00 You Save 29%
    Sale
    Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Sweat Top
    Wilson & Frenchy
    $53.25 $71.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Cream Coloured, Rib Fabric, Boyleg Baby Zipsuit Featuring Aster & Oak Hand-Drawn Cloud Chaser Pattern (Suns & Clouds)
    Baby Wearing a Ribbed, Cream Coloured Boyleg Zipsuit With Sun & Cloud Pattern Sitting In Front Of A Rattan Stool With A Blanket Sitting On It
    Aster & Oak Organic Cotton Cloud Rib Zip Romper
    Aster & Oak
    $44.84 $59.00 You Save 24%
    Sale
    Wilson & Frenchy Organic Terry Shorts (Multiple Variants) for babies with stars print.
    Wilson & Frenchy Organic Terry Shorts with stars and anchors on it.
    Wilson & Frenchy Organic Terry Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    Sale
    Wilson-And-Frenchy-Organic-Knotted-Hat-Squiggle-Naked-Baby-Eco-Boutique
    Little Garden / Premmie Wilson & Frenchy Organic Knotted Hat (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Knotted Hat - LUCKY LASTS - SQUIGGLE ONLY
    Wilson & Frenchy
    $14.72 $23.00 You Save 36%
    Sale
    Anarkid Black Organic Cotton Short-Sleeve T-Shirt with white butterfly all-over prints design, isolated on white background.
    Anarkid Organic Cotton Short-Sleeve T-Shirt - LUCKY LASTS - 0-3 MONTHS & 3-6 MONTHS ONLY with a black heart-shaped balloon all-over print.
    Anarkid Organic Cotton Short-Sleeve T-Shirt - LUCKY LASTS - 0-3 MONTHS & 3-6 MONTHS ONLY
    Anarkid
    $15.90 $53.00 You Save 70%
    Sale
    Wilson & Frenchy Organic Cotton Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Cotton Zipsuit (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Cotton Zipsuit - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Wilson & Frenchy
    $31.36 $49.00 You Save 36%
    Sale
    Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Terry-Sweat-Top-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Top
    Wilson & Frenchy
    $45.75 $61.00 You Save 25%
    Save 25% on New Season Aster & Oak AND Wilson & Frenchy (prices as marked - no further discounts or codes apply).
    Sale
    Nixie Fleur / 0-3 Months Wilson & Frenchy Organic Ruffle Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Ruffle Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Ruffle Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $20.40 $40.00 You Save 49%

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.