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    44 products
    Wilson-And-Frenchy-Organic-Terry-Hooded-Sweat-Top-Petit-Garden-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Terry-Hooded-Sweat-Top-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Hooded Sweat Top
    Wilson & Frenchy
    $59.00
    Sale
    A sustainable choice for a Wilson & Frenchy Rib Organic Tee (Multiple Variants) with a sun on it.
    A Wilson & Frenchy Rib Organic Tee (Multiple Variants) with a drawing of a sea turtle.
    Wilson & Frenchy Rib Organic Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
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    Sale
    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants) for babies featuring adorable turtles.
    Wilson & Frenchy's Wilson & Frenchy Organic Rib Tie-Front Shorts in pink with floral print.
    Wilson & Frenchy Organic Rib Tie-Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.04 $29.00 You Save 24%
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    Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Baby Leggings
    Wilson & Frenchy
    $35.00
    Sale
    Wilson-And-Frenchy-Knitted-Overalls-Blush-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Knitted-Overalls-Bluestone-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Overalls - LUCKY LASTS - 12-18 MONTHS & 18-24 MONTHS ONLY
    Wilson & Frenchy
    $56.00 $79.00 You Save 29%
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    Beige knitted children's Wilson & Frenchy Cable Knit Hooded Jacket with hood on a white background.
    A baby wearing a Wilson & Frenchy Cable Knit Hooded Jacket sits looking thoughtful against a neutral background.
    Wilson & Frenchy Cable Knit Hooded Jacket
    Wilson & Frenchy
    $83.00
    Sale
    Wilson & Frenchy Organic Rib Stripe Shorts with an elastic waistband.
    Wilson & Frenchy Organic Rib Stripe Shorts with an elastic waistband in white and turquoise stripes.
    Wilson & Frenchy Organic Rib Stripe Shorts (Multiple Variants)
    Wilson & Frenchy
    $22.04 $29.00 You Save 24%
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    Sale
    A Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants) with stars on it.
    A yellow Wilson & Frenchy Organic Terry Tie Playsuit with adjustable shoulder ties and a snap-crotch.
    Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants)
    Wilson & Frenchy
    $37.24 $49.00 You Save 24%
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    Sale
    Wilson-And-Frenchy-Organic-Cotton-Shorts-Hello-Jungle-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Shorts-Petite-Puffin-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Shorts
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
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    Wilson-And-Frenchy-Organic-Baby-Leggings-Tinker-Floral-Naked-Baby-Eco-Boutique
    Assorted baby clothes, including Wilson & Frenchy GOTS-certified organic cotton leggings, and accessories neatly displayed on a beige background.
    Wilson & Frenchy Organic Baby Leggings
    Wilson & Frenchy
    $35.00
    Sale
    A baby's Wilson & Frenchy Organic Terry Cuffed Shorts in pink with an elastic waistband made from organic cotton for extra comfort.
    A Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants) with white drawstrings, providing ultimate comfort.
    Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
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    Wilson-And-Frenchy-Organic-Waffle-Overalls-Mushroom-Naked-Baby-Eco-Boutique
    Close-up of a sleeping infant dressed in Wilson & Frenchy Organic Waffle Overalls with adjustable straps and a knitted cap.
    Wilson & Frenchy Organic Waffle Overalls
    Wilson & Frenchy
    $59.00
    Sale
    Wilson-and-Frenchy-Organic-Terry-Slouch-Pants-Dawn-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Slouch-Pants-Nutmeg-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Slouch Pants (Multiple Variants)
    Wilson & Frenchy
    $28.80 $45.00 You Save 36%
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    Sale
    A Wilson & Frenchy Organic Rib Stripe Henley Tee with stretchy elastane in blue and white.
    A Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants) GOTS-certified organic cotton baby's striped t-shirt.
    Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
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    Sale
    A Wilson & Frenchy Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants) made from 100% organic cotton.
    A Wilson & Frenchy Organic Terry Sweat Top made of 100% organic cotton, featuring stars and anchors.
    Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants)
    Wilson & Frenchy
    $37.24 $49.00 You Save 24%
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    Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Top
    Wilson & Frenchy
    $35.00
    Wilson-And-Frenchy-Knitted-Jacquard-Jumper-Almond-Naked-Baby-Eco-Boutique
    Assorted Wilson & Frenchy baby clothing and accessories, including the Wilson & Frenchy Knitted Jacquard Jumper, laid out on a neutral background.
    Wilson & Frenchy Knitted Jacquard Jumper
    Wilson & Frenchy
    $77.00
    Wilson-And-Frenchy-Knitted-Ruffle-Jumper-Naked-Baby-Eco-Boutique
    A baby's Wilson & Frenchy luxurious blend cotton bamboo wool pink knitted ruffle jumper with ruffled sleeves next to a cream-colored onesie with a botanical print, accompanied by a matching hat, perfect for a stylish
    Wilson & Frenchy Knitted Ruffle Jumper
    Wilson & Frenchy
    $83.00
    Wilson-And-Frenchy-Knitted-Ribbed-Jumper-Ecru-Naked-Baby-Eco-Boutique
    Baby in a Wilson & Frenchy Knitted Ribbed Jumper outfit and hat sitting against a beige background.
    Wilson & Frenchy Knitted Ribbed Jumper
    Wilson & Frenchy
    $77.00
    Sale
    Wilson-and-Frenchy-Organic-Terry-Slouch-Shorts-Wind-Chime-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Slouch-Shorts-Mineral-Nutmeg-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Slouch Shorts (Multiple Variants)
    Wilson & Frenchy
    $25.60 $40.00 You Save 36%
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    Sale
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) by Wilson & Frenchy.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) made from GOTS-certified organic cotton.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants)
    Wilson & Frenchy
    $23.20 $29.00 You Save 20%
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    Sale
    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Prickle-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Beary-Cute-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants)
    Wilson & Frenchy
    $31.36 $49.00 You Save 36%
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    Sale
    Wilson & Frenchy Organic Terry Sweat Shirt (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shirt-Apple-Papple-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Shirt (Multiple Variants)
    Wilson & Frenchy
    $22.95 $45.00 You Save 49%
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    Wilson-And-Frenchy-Organic-Waffle-Long-Sleeved-Ruffle-Dress-Emily-Floral-Naked-Baby-Eco-Boutique
    Happy-Baby-Sitting-Wearing-Wilson-And-Frenchy-Organic-Waffle-Long-Sleeved-Ruffle-Dress-Emily-Floral-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Long Sleeved Ruffle Dress
    Wilson & Frenchy
    $59.00
    Sale
    Quincy-Mae-Organic-Cotton-Zipsuit-Blossom-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Cotton-Zipsuit-Stars-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Cotton Zipsuit - LUCKY LASTS - 18-24 MONTHS ONLY
    Quincy Mae
    $43.00 $60.00 You Save 28%
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    Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organinc-Quilted-Sweat-Top-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Sweat Top
    Wilson & Frenchy
    $71.00
    Sale
    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Pineapple-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Prickle-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $25.60 $40.00 You Save 36%
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    Wilson-And-Frenchy-Organic-Terry-Sweat-Pants-Rose-Naked-Baby-Eco-Boutique
    Little-Girl-Wearing-Matching-Top-With-Wilson-And-Frenchy-Organic-Terry-Sweat-Pants-Rose-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Pants
    Wilson & Frenchy
    $49.00
    Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Stripe Jumper
    Wilson & Frenchy
    $77.00
    Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Waffle-Pants-Brilliant-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Pants
    Wilson & Frenchy
    $49.00
    Wilson-And-Frenchy-Organic-Quilted-Pants-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Pants made of GOTS certified organic cotton isolated on a white background.
    Wilson & Frenchy Organic Quilted Pants
    Wilson & Frenchy
    $49.00
    Wilson-And-Frenchy-Organic-Quilted-Jacket-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Jacket
    Wilson & Frenchy
    $83.00
    Wilson-And-Frenchy-Organic-Long-Sleeved-Ruffle-Dress-Petit-Garden-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Ruffle-Dress-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Ruffle Dress
    Wilson & Frenchy
    $51.00
    Sale
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shirt-Sand-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shirt-Dawn-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Shirt (Multiple Variants)
    Wilson & Frenchy
    $32.00 $50.00 You Save 36%
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    Wilson-And-Frenchy-Organic-Terry-Growsuit-Bluebelle-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Wilson-And-Frenchy-Organic-Terry-Growsuit-Bluebelle-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Growsuit
    Wilson & Frenchy
    $71.00

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.