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Boba Organic Babywearing Wrap

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A soft and cool wrap to wear.

Made from beautiful organic cotton, the Boba Organic Babywearing Wrap can easily be dressed up or down. It comfortably wraps babies from birth to 35 lbs (15.8 kg) and is one-size-fits-all. You can create a custom fit every time you tie!

Featuring a 4-way stretch fabric, the fabric stretches both across the wrap and the length of the wrap. This makes it easier to tie and to comfortably position your baby, as you can pull the fabric away from you to get baby in and out. As a result, 4-way stretch is the favourite of many Babybwearing Consultants.

  • Suitable for babies from birth
  • 4-way stretch for easier tying, support and positioning of baby
  • Intelligent fabric clings to the contours of your body and your baby
  • International Hip Displaysia Institute - Certified Hip Healthy
  • Breastfeeding friendly
  • One size fits all
  • Made from 95% Organic Cotton and 5% Spandex
  • Machine washable; tumble dry on low

The Boba Wrap is an ideal carrier for babies from birth. Just tie the material snug against your body and achieve a perfect fit every time - it's an awesome option for beginners and advanced babywearers alike.

This is one of the best options out there for a stretchy wrap - it's lovely quality and an excellent pricepoint. The simple design of this stretchy baby wrap and lack of straps, buckles or buttons makes it perfectly comfortable for both you and your baby.

As the weight of your child is evenly distributed, there's no limit to how long your baby can stay in the wrap, so you can clam and soothe your baby with the comfort of your warmth, your voice, your movement and your heartbeat, for as long as you are both content.

Your Boba Wrap can be tied in a number of different ways, depending on what you find comfortable and what the age of your baby is. It's easy to wear around the house, out and about, and is discreet and comfortable for breastfeeding.

As with all baby carriers, please pay close attention to the safety information and follow the instructions exactly. In particular ensure your wrap is tight, all 3 layers of fabric are over your baby and that baby is safely positioned to keep airways clear. Do not bend while carrying your baby in a wrap unless you are supporting baby with your hands.

We left Boulder, Colorado in April of 2007 and took a year off to start a business and travel the world with our 2 kids on a tight budget, and simply live. When I say on a tight budget, I really mean it. We gave everything we had away and just took off – Robert and I, a few thousand dollars, 2 backpacks and 2 kids. We were adamant about finding out how to combine work and pleasure and to really try to live the dream of traveling while working simultaneously. We knew that this baby carrier idea of ours wouldn’t go away and had huge potential. Yet, starting a business from scratch while traveling the world with 2 kids was something we would need to put some effort into. We felt that we were up to it.

I had the idea and Robert made it all happen. He has never worked for anybody and has always found his way on his own – a born entrepreneur. We met while I was working as an English teacher in Eastern Europe. He happened to be cycling through the town of Kosice, Slovakia en route from Slovenia to explore some neighboring countries. For a meeting of chance and at first not even speaking a common language, we were determined to figure out a way to make things work. We complement each other in a wonderful way. Although we have that same enthusiasm toward life and all that is possible, he is a bigger risk taker than I am and really knows how to organize and get things done. Business comes naturally to him. We started our life together in Slovenia and then moved to Boulder, CO. America is an ideal place for souls like his as there isn’t so much red tape when it comes to testing out different ventures.

After leaving Boulder we spent the summer of 2007 in Ireland and the Balkans, then a month in Egypt, a big chunk of time in the desert of Rajasthan and then the tropics of Karnataka in south India. We sold our first wrap when we were in the wine country of rural Slovenia. We knew we had a great product but it was so incredibly surreal that some beautiful mother stumbled upon our website, liked what we had to offer, and actually purchased a baby wrap. A “Sleepy Wrap” as they were called back in the day (before we changed it to Boba Wrap).

We left Europe when the business started to roll - a.k.a. after we sold two baby carriers :)

We stayed up late nights and answered customer service emails from rooftops in Cairo, Alexandria, Varanasi, and Ahmadabad. We worked on trains, from hammocks, in adobe huts, and under mosquito nets. We wrote emails on the shores of the Adriatic, Arabian, Red and the Mediterranean seas. The vivid image of my two kids on an overcrowded Indian train, taking a 48 hour non-stop trip down south with 20+ Indian men encircling us and peering over our shoulders while we typed customer service emails will stay with me forever. Even in places with no running water, we were connected through wireless internet. Wherever we were, on whichever continent, we could turn on our laptops and connect to the rest of the world.

I was tired. Utterly exhausted sometimes, to be truthful. Yet we had to be accountable to each other and to every person out there who put their faith in us. Somehow we managed to do it all while we were on the road. In the beginning it was just the two of us and an outsourced fulfillment house based in Michigan. Sometimes I look back and try to figure out how we ever did it all alone from the other side of the world.

What fun we’ve had building Boba and watching it grow. It truly is something to see our carriers all over the world, knowing that each one of these carriers started as a simple prototype idea tested with our own kids. When we see a parent wearing their babe in a Boba, we know that all of our efforts have not been in vain. We are honored to be a little link that facilitates the bringing of two hearts together and we are blessed to have a beautiful team that helps us make it all happen.

We are still a family run business and though the majority of my time is occupied with raising our five beautiful kids, I include myself in design, prototyping, fabric selection and different projects as needed or desired. I especially love getting out there and working with academia, pregnancy care centers and hospitals on education and the importance of keeping babies close. Robert keeps busy with travels, meetings and exploring new opportunities. One of those opportunities was having Gabby Caperon and Beco Baby Carriers join our Boba family in 2016.

Challenge is great. Building a business is fun. Contributing something useful to the world is fulfilling. But doing something that you love is the ultimate. We love what we do. As much, if not more, than when we first began.

    Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery

    You can view the full details here.

    • We try our best to get orders out as quickly as possible (generally within 1-3 business days after ordering)
    • PLEASE NOTE: holidays and public weekends ARE NOT business days, and this timing starts the day after you've placed your order (ie: the day after you've ordered is the first business day)
    • 95% of packages are shipped via OVERNIGHT COURIER (Courier Post) as our standard level of service (exceptions are big & bulky items to the North Island)
    • Internationl orders are shipped via NZ Post AirMail or DHL Express (you can select at checkout and delivery timeframes are provided there for each service)
    • We DO NOT charge a rural surcharge (please allow additional days for rural delivery)
    • Sometimes "life happens" and it may take an extra day or two to catch up and/or get orders out (we're a one-woman operation with two small children at home)
    • Please anticipate delays after weekends, holidays and promotional times due to increased order volumes
    • If you are needing your order URGENTLY, please get in touch to let us know and we'll do our best to accommodate
    • You'll receive a shipping confirmation e-mail when your order ships (these can sometimes end up on Spam or Junk, so please have a look there)
    • Orders are dispatched Monday through Friday (excluding public holidays)
    • As an eco-friendly company, we extend this through to our shipping practices and use recycled boxes, home compostable courier bags, shipping labels made from recycled paper, and an eco-friendly paper alternative to bubble wrap (we keep everything pretty minimalistic so as to be kind to the environment - if you're looking for a fancy unboxing experience, we're not your shop!)
    • To save trees, you won't receive an invoice or packing slip with your order - please refer to your Purchase E-mail for a receipt/proof of purchase, and your Shipping Confirmation for a packing slip

    For the full details on all of our shipping information, please pop on over here.


    Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.

    We kindly ask that you carefully take the time to review the Product Descriptions provided to see the details of what you are purchasing. These descriptions will provide further detail than simply looking at the photos (such as if there are any differences from the photo), and also provide information such as whether or not an item is on pre-order (and what the expected delivery time of that pre-order is).



    At Naked Baby Eco Boutique, we don’t actually have a return policy for purchases made at our boutique. We handle returns on a case-by-case basis with the ultimate objective of satisfying the customer. We stand behind our goods and services and want our customers to be satisfied with them. It is our goal to do our best to take care of customers; to deal with them fairly and reasonably. In return, we hope that our customers are fair and reasonable with us, too.

    In doing this, we hope to build trust with our customers and create a long-term relationship of mutual respect. Standing behind what we sell is a big part of that. We like to think that many customers choose to shop with us because they know that if their purchase isn’t right, we will work to fix it for them.

    Should you wish to initiate a return, please contact: info@nakedbaby.co.nz.

    PLEASE NOTE: we do not offer refunds on orders for which you have missed reading in the Product Description that your item(s) are a pre-order.  This information is clearly written, in bold, red lettering, and we expect our customers to read all of the details prior to placing an order.  We will consider an exchange or store credit, but no cash (or card) refunds will be offered.

    Should a return be deemed the best remedy, if you paid by credit card, we will credit your account within 14 days. If you paid by direct banking, we will get in touch for your banking details and credit your account. If you paid by Gift Voucher, a replacement voucher will be issued to you.

    For transactions processed via Curate, Laybuy, Afterpay, and Genoapay you will be refunded via the original method of payment, minus the service fee amount (should the return be for change-of-mind).  Alternately, you may elect to receive a store credit for the full value.  Should a refund need to be issued due to an error on our part, an inventory shortage, or other similar issue, you will be refunded in full via the original payment method (including the service charge).  Should you be seeking a refund for a damaged item, and we have offered to provide a new identical item in its place, and you have elected not to take that, your refund will be exclusive of the service fee.

    Unfortunately, shipping charges cannot be refunded to you (and return shipping charges are your responsibility). Additionally, in general, our shipping fees cost more than what we charge our customers. Should this be the case on a return, the difference between the cost of the shipping and what the customer paid for shipping will be deducted from the total return amount. If you used a Free Shipping code, the cost of the shipping (to the greater value of what the actual cost to ship the package was or the standard NZ shipping fee) will be deducted from the refund amount.





    Your receipt or order number helps us to locate your purchase in the fastest way possible. However, if you don’t have a receipt, we should be able to find the purchase in other ways. From time-to-time, we may ask you for more information so we can better assist with your request.


    We’ll do our best to take care of you, but from time-to-time, we cannot accommodate a return. Sale (OUTLET) items which have since been discontinued from our collection are only eligible for a store credit.  Food and formula cannot be returned, nor can opened packages of nappies or wipes.

    PLEASE NOTE: we do not offer refunds on orders for which you have missed reading in the Product Description that your item(s) are a pre-order.  This information is clearly written, in bold, red lettering, and we expect our customers to read all of the details prior to placing an order.  We will consider an exchange or store credit, but no cash (or card) refunds will be offered.


    Our goal is to do our best to take care of our customers and deal with them fairly. In return, we ask that our customers treat us fairly as well. From time-to-time we may not accept a return. There is no time limit for returns or exchanges.


    No. However, generally, our shipping fees cost more than what we charge our customers. Should this be the case on a return, the difference between the cost of the shipping and what the customer paid for shipping will be deducted from the total return amount.






    No, it is not. The customer is also responsible for the return cost of shipping to get the product back to Naked Baby Eco Boutique.  Additionally, if your item was shipped for free, either through a free shipping promotion or use of a free shipping code, the cost of shipping will be deducted from your refund amount.



    Naked Baby delivers products of the highest quality, which should arrive in excellent condition. If, for any reason, there appears to be something wrong with your product or you discover the item is faulty, please contact us immediately (and, if possible, include a photo) so the problem can be resolved. It is our goal to do everything we can to resolve the situation to your satisfaction.

    In the instance of a faulty or damaged item, Naked Baby Eco Boutique will cover the return shipping costs.

    Please contact: info@nakedbaby.co.nz.



    Should you wish to exchange an item, you will be responsible for the cost of shipping in both directions.

    To initiate an exchange, please contact: info@nakedbaby.co.nz.



    If an item is returned, any loyalty points earned on the purchase will be debited from the purchaser’s loyalty points account. Should the current points balance be less than the points earned on the item returned, then the points balance will be returned to zero and the dollar value of the loyalty points shortfall will be deducted from the refund or credit given for the returned item.



    Should you have any questions or concerns, please do not hesitate to get in touch with us. We are here to make your shopping experience as pleasurable as possible! Your business is greatly valued and we will do all we can to ensure you are happy with our product range and customer service. Get in touch at: info@nakedbaby.co.nz or call 021 973 011.

    Let's Keep in Touch!

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