Frankie Apothecary Bakuchiol Rejuvenate Serum - LUCKY LAST

$26.00 Regular price $37.00 Sale priceYou Save 30%
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  • Free NZ shipping on orders $125+
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  • We ship worldwide
  • Order by 11:00 AM for same-day dispatch
  • No-hassle returns & complimentary one-way exchanges
  • Gift wrapping available

THIS IS AN OUTLET ITEM AND IS, THEREFORE, A FINAL SALE. Please see our Refunds & Exchanges information for more details. OUTLET items are also not eligible for Prestige Points redemptions and/or other discounts (no further discounts and/or codes apply). Thank you for your understanding!

Nourish your skin with the power of nature! Frankie Apothecary's Bakuchiol Rejuvenate Serum is packed full of goodness, with 1% bakuchiol and vitamin-rich botanical oils that delivers fast-absorbing goodness to your skin. It's as effective as retinol at smoothing lines and hyperpigmentation*, but with none of the irritation - perfect for skin that's reactive to retinoids. Get glowing with this vegan, plant-powered serum! 

  • Bukuchiol Rejuvenate face serum
  • Suitable for all skin types, particularly sensitive, aging, or acne-prone
  • Vegan friendly
  • Free from irritating preservatives, toxins, and stabilisers used in water-based or synthetic formulations
  • Made in New Zealand

Apply 1-2 pumps to freshly cleansed skin morning and evening. Apply as a stand-alone moisturiser or serum or pair with Replenishing Kakadu-C Facial Oil for additional moisture support and anti-aging benefits.

Organic Caryodendron Orinocense (Cacay) Seed Oil, Squalane (Olive), Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa (Argan) Kernel Oil, Organic Rosa Canina (Rosehip) Fruit Oil, Cannabis Sativa (Hemp) Seed Oil, Euterpe Oleracea (Acai) Fruit Oil, Bakuchiol, Vitamin E (from sunflower), 100% natural fragrance. Benzyl Benzoate**, Benzyl Salicylate**, Limonene**, Linalool**.

**Components of essential oil.

The beauty of Bakuchiol is its ability to gently rejuvenate skin over a 12-week period without the irritation and redness common with retinol. Long used in Ayurvedic and traditional Chinese medicine, Bakuchiol is the potent compound extracted from the seed oil of the flowering Babchi herb. We love it because it’s gentle and suitable for sensitive skin, giving those with problem skin the opportunity to enjoy collagen-boosting benefits previously only available with retinol use.

Cacay Oil is a Vitamin A superstar in its own right, supporting Bakuchiol by delivering three times the Vitamin A levels of Rosehip and 50% more Vitamin C than Argan oil. It is rich in linoleic acid which plays a key role in supporting and strengthening the skin’s barrier function. Cacay provides long-lasting hydration by preventing the hydrolipidic outer layer of our skin from drying out, protecting that essential moisture barrier. With anti-inflammatory properties, Cacay absorbs quickly, brightens skin tone, and may also lighten hyperpigmentation with consistent use. Excellent for reducing scars and healing blemishes.

Hemp Seed Oil is soothing and restorative with a huge array of phytonutrients. Its rich fatty acids, linoleic acid, y-linoleic acid, and a-linoleic, help boost the skin’s ability to retain moisture. Hemp also offers anti-inflammatory and anti-microbial properties to support inflammatory conditions such as eczema, dermatitis, and psoriasis.

Olive Squalene - Squalene is the skin's main lipid, built-in moisturiser, anti-inflammatory, and antioxidant. Over time, as natural levels decrease with age, Olive Squalene acts as a natural lubricant and moisture barrier to help prevent dry skin and keep it supple by preventing water loss.

Super soothing and gentle, Jojoba is anti-inflammatory, anti-microbial, and can aid in acne prevention. Jojoba Oil has many similarities to the sebum naturally produced by the skin, which allows it to penetrate at a deeper level. Deeply moisturising and easily absorbed, Jojoba is naturally high in Vitamins A, D, and E, as well as nutrients to help nourish glowing skin. This gentle oil balances oily skin, soothes sensitive skin, and hydrates dry and aging skin.

Argan Oil is rich in Vitamin E, omega fatty acids, and linoleic acids for soothing skin nourishment and boasts an amazing host of antioxidants and anti-inflammatory properties. Argan Oil is a well-known anti-aging active. Argan Oil also helps to regulate sebum production which helps prevent breakouts, and its high concentration of Vitamin E can help fade scars and smooth skin texture.

Rosehip is a vitamin-rich all-rounder delivering high levels of Vitamin A and C, antioxidants with anti-aging properties, working to brighten and even skin tone. With anti-inflammatory properties, Rosehip Oil is gently astringent so it tightens skin and pores, and contains moisturising nourishing fatty acids and vitamins for a deeply nourishing effect on aging and dehydrated skin. It's useful for dry, damaged, and irritated skin, and helps to visibly reduce the appearance of wrinkles and uneven skin tone. Rosehip oil can also lighten or fade scars and blemishes.

Acai Berry Oil is an anti-aging, anti-inflammatory, and anti-acne super-active with high antioxidant levels, protective and moisturising fatty acids, and vital minerals and vitamins. Acai Berry Oil is rich in powerful antioxidants and anti-inflammatory properties to help soothe skin and limit moisture loss while its impressive combination of Omega 3, 6, and 9 make it deeply nourishing for dry skin and especially dry, irritated skin conditions like eczema and psoriasis.

Antioxidant-rich Vitamin E fights free radicals and supports skin elasticity - it provides exceptional benefits and also acts as our natural preservative.

What sets Frankie Apothecary apart?

Frankie Apothecary’s mission is to provide natural and effective skin care products, based on the principles of Māori Rongoā, to relieve the suffering caused by sensitive skin and eczema and provide a healthy and natural alternative to mainstream skin care products.

In New Zealand, we are lucky to live among so many native plants that harbour many medicinal healing qualities. Every Frankie product is infused with healing native plants foraged for by hand using traditional techniques. This, along with zero unnecessary fillers like water, alcohols, nasty preservatives or chemicals, is the reason why so many families have seen success with their dry and irritated skin. 

Why are we so passionate about natural Frankie Apothecary products?

My interest in natural skincare began, oddly enough, with a visit to a fertility specialist. I was shocked to hear that many of the products I was using on my skin could be disrupting the delicate balance of hormones in my body. I started scouring online sites and magazines searching for natural alternatives without the added chemicals. I began replacing products laden with parabens and phthalates, among many other chemicals, for natural alternatives, many of which worked just as well if not better. Natural skincare has been a passion ever since.

After looking for a way to turn my passion into a lifestyle, I met Frankie Apothecary founder, Michele Wilson, and now feel blessed that Frankie has been passed to us to continue the journey she started.

Being of Maori descent (Ngati Porou), I love that Frankie Apothecary draws on principles of Rongoa Maori (Maori herbal medicine) and shares the beauty of traditional healing with more people. It’s been one of several paths to reconnect with my heritage and has led me on a journey to grow my knowledge of Rongoa Maori.

How Frankie Apothecary began

Frankie Apothecary was created from a mother’s love when Frankie’s founder, Michele, created our famous Kawakawa Balm to care for her family who suffered with eczema and very sensitive skin. Her daughter Eva's story was such a common one; itchy dry patches on her knees and back led to tears every night, as she would wake with blood on her sheets from scratching so much. 

After years of doctor visits, allergy tests, eliminating foods and trying every cream under the sun, Michele was desperate! Determined to bring her daughter some relief, she spent hundreds of hours researching what was working overseas - a process that finally led her back to her own heritage and to embrace Rongoa principles.

With the creation of Frankie’s amazing Kawakawa Balm, Eva's dry, itchy, irritated skin cleared within a week. Skin flare ups were then held at bay with regular applications of the Kawakawa Balm and regular Oat Bath Soaks. The Frankie Apothecary business grew organically from there, with many local parents requesting a pot and before long, word spread throughout New Zealand and beyond.  

Our wish is to see every Mum experience the same results with their own children.

Here's the Quick & Dirty Rundown of Everything You Need to Know for Shipping & Delivery:

  • NZ orders of $125+ are eligible for FREE SHIPPING
  • Orders shipping in NZ that are under $125 are charged a flat-rate of $9.00 per order (no rural surcharges)
  • International shipping will be calculated at the checkout
  • Generally, orders placed by 12:00 PM on business days are dispatched the same day as ordered, via overnight courier (meaning you should have your gorgeous goodies 1-2 business days after placing your order)
  • 95% of packages are shipped via OVERNIGHT COURIER (Courier Post) as our standard level of service (exceptions are big & bulky items to the North Island)
  • Internationl orders are shipped via NZ Post AirMail or DHL Express (you can select at checkout and delivery timeframes are provided there for each service)
  • We DO NOT charge a rural surcharge (please allow additional days for rural delivery)
  • Please anticipate delays after weekends, holidays and promotional times due to increased order volumes
  • You'll receive a shipping confirmation e-mail when your order ships (these can sometimes end up on Spam or Junk, so please have a look there)
  • Orders are dispatched Monday through Friday (excluding public holidays)

For the full details on all of our shipping information, please pop on over here.


Naked Baby Eco Boutique guarantees that you will be delighted by your shopping experience with us. If you are not happy with any aspect of your purchasing experience, please let us know so we may resolve these issues. Our aim is to not only meet our obligations under the Consumer Guarantees Act, but to exceed our customers’ expectations.

Returns and Exchanges (The Quick and Dirty):

  • You are welcome to return an eligible item for a refund to the original payment method within 21 days of purchase
  • For purchases made online, the cost to return the item to us will be at the customer's expense (and the original shipping fee is non-refundable)
  • Should you wish to exchange size or colour of an item, we will happily do so as part of our complimentary one-way exchange program (you ship the original item to us at your cost, and we will ship the replacement item to you at no additional shipping charge)
  • Outside of 21 days, items may be exchanged or store credit provided, for up to 90 days
  • PLEASE CHOOSE CAREFULLY FROM OUR OUTLET as these items are STRICTLY FINAL SALE (sorry, no refunds, exchanges, returns, or store credits)
  • Items MUST be returned in perfect, saleable condition, including the packaging (unwashed, unused, unworn - please package carefully so they don't get damaged when shipping back to us)
  • All refunds will be processed via the original payment method, once the product is received by us in saleable condition, within 7 business days
  • In the unlikely event that an item is faulty, please get in touch with us ASAP to chat about next steps (please DO NOT use the item)
  • For further information, please refer to our Refunds & Exchanges page or our FAQs

More about

Frankie Apothecary

Frankie Apothecary's mission is to provide natural and effective skincare inspired by Rongoā Māori (Māori herbal medicine) in New Zealand. Our products aim to relieve the suffering caused by sensitive skin and eczema, offering a healthy and natural alternative to mainstream skincare. Every Frankie product is infused with healing native plants foraged by hand using traditional techniques in New Zealand, eliminating unnecessary fillers like water and chemicals. This commitment to natural ingredients has brought relief to many families with dry and irritated skin.

What Customers Have Said


Naked Baby Eco Boutique is my favorite online business for baby shopping. The clothing is very well made and eco friendly and the service is excellent. I highly recommend it.

Kathy Barnes

Ordering online for gifts was super easy! Great website and super fast delivery. Fantastic quality teething toys and wooden blocks. Such a cool store Ashley, thank you! :-) xx

Georgia McChlery

Ashley has gone out of her way to help me every time I've ordered, and honestly I'm starting to order more and more. It's hard to find truly eco baby products you can trust. It's so nice that Ashley has done the work for me. Postage is fast, communication is prompt and the website is lovely to use.

Louise Saunders

It’s the second time I have purchased from naked baby for a special occasion in my family. I couldn’t be more pleased with the quality and the service I received. I recommend them to anyone looking for something special.

Jess B.

Really happy with all our purchased from Naked Baby, such a great selection of really good quality baby clothes and products and quick shipping too! We will continue to purchase from Naked Baby as we've been so happy with everything so far!

Jade W.

Proudly 100% New Zealand owned and operated.

At Naked Baby Eco Boutique, we have carefully selected each and every baby product to align with your vision to raise your children in a sustainable, low-tox environment. We have scoured the globe to source the very best in baby carriers, blankets, beautiful organic baby clothing, formula, modern cloth nappies, natural baby skin care and eco toys. Using our firsthand experience, we've created a one-stop shop for families wanting natural, organic baby goods from brands they can trust. We know these products are the best because we use them, too.

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